Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

Grammar – the Most Basic of Basic Blogging Practices

Good grammar is the most basic of all basic blogging practices. Read more for to find out why grammar should be your best friend.

Website Typography for Inbound Marketing

Three broad rules of typography: make it legible, make it readable, and make it beautiful. “Legible” and “readable” aren’t too hard for me, but that third rule, “Make it beautiful” … well, that one definitely doesn’t come easy to me.

9 Ways that Blogging Can Establish Your Brand as an Authority

With Google’s algorithms constantly changing, one of the most crucial ways to maintain your rankings is by establishing authority, and blogging the best way to do it.

Lead Scoring Best Practices in HubSpot

Lead scoring best practices help you attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website.

…and Some of our Favorites from Around the Web!

Connecting With Your Competitors on LinkedIn. Good idea?

I am frequently asked Should I connect on LinkedIn with competitors? My quick answer is Are you nuts? Why would you want to hand over your database of prospects and customers to a competitor? However, because not all relationships are simple and one dimensional (competitor or not a competitor), here are some factors to consider when deciding whether to connect with a “competitor.”

The Secret Fix That Instantly Improves Your List Posts [Quick Tip]

Don’t worry, I’m not going to tell you to format them with big bold headers.(But you should totally do that.) I’ve written and edited hundreds of list posts, and there’s one thing I’ve learned about what makes them great. The best list posts have the right balance between list length and list item explanation.

21 Digital Marketing Trends & Predictions for 2015

The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

Which Marketing Projects Make the Cut?

The CEO is cutting the marketing budget. Which projects stay on the list and which ones get cut? This post is part 2 of a 3 part series. The focus is dealing with a marketing structural redesign based on budget cuts…