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Sigma Weekender for May 16, 2014

By May 16, 2014May 13th, 2019Uncategorized


Now, time to kick back and catch up on the latest great reading from Sigma and around the web!


Take Control with a 2014 Marketing Calendar

We’ve all attempted to keep track of everything in our heads at some point or another. Level up your game with a 2014 marketing calendar.


10 Ways to Power-up GMail Search

Use these power searching tool in Gmail to always find exactly the email message you’re looking for.


Why Promote Your Business On Instagram

Social engagement is key in promoting any business. Here are a few thoughts about why you might want to promote your business on Instagram.


Integrating Marketing and Sales: It Takes Two to Tango!  

With the advent of sophisticated marketing automation systems and inbound marketing,Marketing and Sales alignment requires a close relationship, more like a tango.


…and Some of our Favorites from Around the Web!


The Big List of The 61 Best Social Media Tools for Small Business

Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?


How to Improve Sales Productivity with Marketing 2.0

Marketing 2.0 might seem like an intimidating term to some. You might be thinking – “I’m not sure my company is even Marketing .5 or 1.0 yet, let alone 2.0.” You’re not alone. We, as marketers, are experiencing a sea-change that is quickly shifting spotlight onto everything from our most casual demand gen campaigns to hosting industry events.


Five Simple Ways to Say “Thanks” to a Journalist

You sent out your pitch, but it was the journalist that got your businesses’ news published. How do you let them know you appreciate the work and attention they gave you?


How to Use the Power of Hashtags in Your Social Media Marketing

With sites like Twitter, Facebook, Tumblr, and Instagram all using this format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time. According to some research by Buddy Media (and mentioned on the Buffer app blog), one lonely hashtag can increase engagement by 100%!

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.