Time to kick back and catch up on the latest great reading from Sigma and around the web!

What is Retargeting and Why are These Ads Following Me Around the Internet?

For most websites, only 2% of web traffic converts on the first visit. Retargeting, also known as remarketing, is a tool designed to help companies reach the 98% of users who don’t convert right away.

All About Buyer Personas, Part 1

Buyer Personas are one of the most important tools in your marketing kit. In this series of articles we will discuss the whys and wherefores of buyer personas. This week we introduce you to someone who can make your marketing messages really zing – your buyer persona.

17 Steps to a Perfect Linkedin Profile [Infographic]

Is your LinkedIn profile attracting the attention of the right people? Maybe it’s time to re-visit your profile and spruce it up a bit with these 17 “must haves” for your LinkedIn profile.

Lead Scoring Best Practices in HubSpot

Lead scoring best practices help you attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website.

…and Some of our Favorites from Around the Web!

Sometimes It Takes Failure to Ultimately Lead to Success

“If you want to increase your success rate, double your failure rate.” – Thomas Watson Jr., former CEO of IBM As children, we are naturally inquisitive, curious, eager and willing to try new things. When they don’t work out we are quick to move on and try something else.

What Is Conversion Rate Optimization? [FAQs]

So you’ve heard of SEO. You’ve heard of CTAs. You’ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that’ll convert them into customers.

Why Your Brand Shouldn’t Fear Assigning Authorship

Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?

Three Ways to Humanize Your B2B Marketing… and Improve Results

Marketing has always been about people. Yet, it’s a pretty un-human marketing explosion out there. There is too much content and jargon-laden stuff chasing too little mindshare. In 2010, Google’s then CEO, Eric Schmidt, proclaimed that there is more content created every two days than in all of human history up through 2003.