Now, time to kick back and catch up on the latest great reading from Sigma and around the web!
How to Create Evergreen Content That You Can Keep Repurposing
Creating content that continues to be relevant months or years later is not something that can be done every day, but the effort put in will make the results worth it.
3 Reasons I Chose to Join the Inbound Marketing Movement
There’s no reason to be scared of inbound marketing anymore, what with all the resources available online and through agencies. Plus, you can be more customer-focused AND have fun doing it!
In the past couple months, LinkedIn has upgraded or introduced three new features that are nothing less than that…game changers. Here’s how to cash in on them and significantly improve your bottom line.
Inbound marketing is like learning to drive a Formula 1 race car, there’s lots to learn before winning the race.
…and Some of our Favorites from Around the Web!
A Handy Guide to Optimizing Your Social Media Channels
This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels . If you’re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis.
You will never, ever run out of strangers. And so, the goal of perfectly pleasing an infinite number of passersby is a fool’s errand. They come with their own worldview, their own issues, their own biases.
Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn’t enough to focus on search marketing; we all need to become marketing strategists. Here’s how.
How to Get Sales and Marketing On the Same Page
The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling . It didn’t start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there’s a culture of cooperation and integration within sales and marketing departments.