Skip to main content

Sigma Weekender for April 18, 2014

By April 18, 2014May 18th, 2023Uncategorized


Now, time to kick back and catch up on the latest great reading from Sigma and around the web!


How to Create Evergreen Content That You Can Keep Repurposing

Creating content that continues to be relevant months or years later is not something that can be done every day, but the effort put in will make the results worth it.


3 Reasons I Chose to Join the Inbound Marketing Movement

There’s no reason to be scared of inbound marketing anymore, what with all the resources available online and through agencies. Plus, you can be more customer-focused AND have fun doing it!


3 Game-Changing LinkedIn Features You Don’t Want to Miss

In the past couple months, LinkedIn has upgraded or introduced three new features that are nothing less than that…game changers. Here’s how to cash in on them and significantly improve your bottom line.


Inbound Marketing: Driving a Formula 1 Race Car

Inbound marketing is like learning to drive a Formula 1 race car, there’s lots to learn before winning the race.


…and Some of our Favorites from Around the Web!


A Handy Guide to Optimizing Your Social Media Channels

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels . If you’re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis.


Seth’s Blog

You will never, ever run out of strangers. And so, the goal of perfectly pleasing an infinite number of passersby is a fool’s errand. They come with their own worldview, their own issues, their own biases.


Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn’t enough to focus on search marketing; we all need to become marketing strategists. Here’s how.


How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling . It didn’t start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there’s a culture of cooperation and integration within sales and marketing departments.

Subscribe to Our Blog

Join hundreds of people who get free and fresh content every week.

Like what you've read? Subscribe to our blog!
Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.