Marketing Blog | Strategy, AI & Growth Insights

Tradeshow

6 Trade Show Best Practices for Success

Trade shows continue to grow, even in the internet age of online research to find solutions for business problems. Why? One reason is convenience. Getting an entire industry in the same building makes if very convenient to meet with partners and customers, and to look for new leads. That said,…

AlanizSeptember 7, 2016

Strategy

Marketing Your New Business: Are You a Small Business or a Startup?

If you’re starting a new business and are starting to consider how to approach marking your business, it is important to answer this question: is your business a startup or a small business? Of course, technically, you’re both. You’re small because your new, and you’re a startup because you’re just…

AlanizSeptember 6, 2016

Digital Marketing Strategy

Going Solo: How to Get Started with Your Online Business

A 2014 study by the MBO Partners found that there were 17.9 million solopreneurs — full-time independent workers — in the United States, up 12.5 percent since 2011. We work with a lot of them--people starting online businesses mostly by themselves, mostly online, with the vision of growing their business…

AlanizSeptember 5, 2016

Guide to PR Public Relations

PR Tips for Startups with Small Budgets

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you’re a marketing manager for a startup, you’re probably responsible for PR (as well as the company’s website, trade shows, email marketing, collateral, t-shirts, and anything else with a logo on it). You probably don’t…

AlanizSeptember 2, 2016