Marketing Blog | Strategy, AI & Growth Insights

Strategy

Marketing Your New Business: Are You a Small Business or a Startup?

If you’re starting a new business and are starting to consider how to approach marking your business, it is important to answer this question: is your business a startup or a small business? Of course, technically, you’re both. You’re small because your new, and you’re a startup because you’re just…

AlanizSeptember 6, 2016

Digital Marketing Strategy

Going Solo: How to Get Started with Your Online Business

A 2014 study by the MBO Partners found that there were 17.9 million solopreneurs — full-time independent workers — in the United States, up 12.5 percent since 2011. We work with a lot of them--people starting online businesses mostly by themselves, mostly online, with the vision of growing their business…

AlanizSeptember 5, 2016

Guide to PR Public Relations

PR Tips for Startups with Small Budgets

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you’re a marketing manager for a startup, you’re probably responsible for PR (as well as the company’s website, trade shows, email marketing, collateral, t-shirts, and anything else with a logo on it). You probably don’t…

AlanizSeptember 2, 2016

Clinical Trial Recruitment

Success in Clinical Trial Recruitment

Clinical trial recruitment can be challenging and even competitive, with multiple recruiters looking for subjects for the same trial in a geographical area. Eligible patient populations are often small. Advertising might seem expensive, but we’ve found that targeted social network advertising, especially on Facebook, can be very cost-effective. Spending your…

AlanizSeptember 1, 2016