Marketing Blog | Strategy, AI & Growth Insights

Inbound Marketing Strategy

Marketing Best Practices for Solopreneurs and Startup Founders

If you’re starting your own online business, you may be disenchanted with the corporate world. There’s plenty of reason people gain a distaste for the meetings, politics, commuting, and dubious marketing practices of big businesses. But don’t throw the baby out with the bathwater when it comes to marketing. Yes,…

AlanizSeptember 19, 2016

Content Marketing

Crazy Great Landing Pages with Awesome Conversion Rates

If you’re seriously engaged in online marketing, you’re using landing pages with content offers to generate leads, and all of your web pages, emails, ads and SEO links lead to these landing pages. How is your conversion rate? If it’s around 2 percent, your conversion rate is average. But who…

AlanizSeptember 16, 2016

Content Marketing

How Content Marketing Generates Leads for Manufacturing Companies

Content marketing is gaining tracking among manufacturing companies that are, in my experience, reluctantly embracing what everyone else knows--everyone researches online before contacting a supplier. Specialized B2B companies--manufacturers, life science companies, medical technology companies--tended to resist this. “Our customers don’t shop online,” I’ve been told many times. Industrial-type companies believed…

AlanizSeptember 15, 2016

Inbound Marketing

9 Experts Give Digital Marketing Tips for Life Sciences

Life sciences and biotech businesses are not always on the cutting edge of digital marketing practices. Many feel that their products and services are so scientific and specialized that they don’t lend themselves to marketing channels like social networks and Facebook ads. At the same time, the evidence is indisputable…

AlanizSeptember 14, 2016