Marketing Blog | Strategy, AI & Growth Insights

Content Marketing

Crazy Great Landing Pages with Awesome Conversion Rates

If you’re seriously engaged in online marketing, you’re using landing pages with content offers to generate leads, and all of your web pages, emails, ads and SEO links lead to these landing pages. How is your conversion rate? If it’s around 2 percent, your conversion rate is average. But who…

AlanizSeptember 16, 2016

Content Marketing

How Content Marketing Generates Leads for Manufacturing Companies

Content marketing is gaining tracking among manufacturing companies that are, in my experience, reluctantly embracing what everyone else knows--everyone researches online before contacting a supplier. Specialized B2B companies--manufacturers, life science companies, medical technology companies--tended to resist this. “Our customers don’t shop online,” I’ve been told many times. Industrial-type companies believed…

AlanizSeptember 15, 2016

Inbound Marketing

9 Experts Give Digital Marketing Tips for Life Sciences

Life sciences and biotech businesses are not always on the cutting edge of digital marketing practices. Many feel that their products and services are so scientific and specialized that they don’t lend themselves to marketing channels like social networks and Facebook ads. At the same time, the evidence is indisputable…

AlanizSeptember 14, 2016

Strategy

How “Solopreneurs” Find Success

When most people think of successful entrepreneurs, they think of people like Steve Jobs and Richard Branson--people with giant visions, supreme confidence, and a whole lot of guts who set out to start companies that would transform business and society. They had grand plans and built huge companies to carry…

AlanizSeptember 13, 2016