Alaniz Marketing Blog

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations has changed a great deal in the digital era. Prior to ubiquitous and mobile Internet access, PR agencies were a businesses gateway to media, and media was more in the form of print publications…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. A common request we get from companies is to help with public relations--getting the business talked about among influential journalists and bloggers in their industries. Many wonder if they need to work with an agency anymore.…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Perhaps the most important part of a successful PR campaign is to start with real news. This is a big deal. One of the biggest mistakes we see is new companies, or companies with new products,…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Companies often issue press releases that should not be released--either because the news is not really news, or because a wire service is not the best way to reach actual journalists and other influencers. There are…