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Alaniz Marketing Blog

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Inbound Marketing

How to Use Data to Hire Better Salespeople

You could say that HubSpot wrote the book on software sales training. The company’s Chief Revenue Officer Mark Roberge wrote one, called The Sales Acceleration Formula. In the book, Mark documents how he used data to come up with a solid predictor of a salesperson’s potential and performance. Top 5…
Alaniz
December 15, 2016
marketing-sales-alaniz
Inbound Marketing

How Marketing Can Help Sales Close Deals Faster

“I’m so glad I found you.” Those are the words that companies want to hear from customers when they make a purchase. Customers are paying for your product or service because it helps them solve a critical personal or business problem. The value you deliver far exceeds the price that…
Alaniz
December 14, 2016
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Uncategorized

Thanksgiving and Entrepreneurship

The Pilgrim Fathers came to colonial America to escape religious persecution in Great Britain, but also to establish a new type of society in the wilderness. They were determined to follow Plato’s model in “The Republic,” and create a communal utopia. It lead to economic disaster, which was only overcome…
Larry Levenson
November 22, 2016