Alaniz Marketing Blog

Keeping tabs on key business metrics is a challenge for most executives. What’s going on out there? Are we getting the right kind of traffic, leads and sales through our marketing efforts? Is the sales team doing a good job of closing? Where can we improve? Customer Relationship Management (CRM)…

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Service level agreements are the holy grail for sales-marketing collaboration. The prizes are predictable lead generation and sales conversion that runs like a Swiss watch. In the world of online marketing and sales, it is more…

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Buyer personas are at the heart content marketing. Buyer personas are detailed profiles of a company’s idea customers, the ones most likely to want and need a company’s product or service. The idea is that marketers…

In his book, The Sales Acceleration Formula, HubSpot’s first sales leader Mark Roberge comes pretty close to delivering the promise of the book--a scientific formula for building a successful sales team. He doesn’t actually present a formula that will work for every company or business, but he does explain how…