Alaniz Marketing Blog

Trying to get media coverage for a company, product or event is more challenging than ever. The Internet has spawned hundreds of thousands of media outlets--from bloggers with large followings to major news publications. The competition to reach these writers and journalists is fierce.

HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch…