Gone are the days when looking in the Yellow Pages or the daily newspaper were your source of information. In today’s digital age of unrestricted access to information, nearly 100% of local shoppers do research on-line, mobile or otherwise, before making a local purchase. Research mainly via the search engines (the undisputed starting point), with social media playing a lead role as well. But here’s the deal. When all is said and done, search engines drive more traffic to a website than all other mediums combined. To be blunt, if you haven’t done your due diligence implementing some simple, local marketing strategies, you’re seriously missing out. If you’re a business serving a local market, you certainly owe it to yourself then (and the success of your business), to understand what strategies will best increase your website traffic and leads.
In 2012, smartphone penetration reached over 50% of all U.S. mobile phones in use (ComScore). With nearly 86 million Americans using their mobile phones to interact with local business content, it makes great sense to optimize your website for local search queries-first, and then create profiles in as many local search directories as possible. Here’s a couple more statistics from ComScore worth noting…
- 56% of mobile phone owners use their browser for search, making it the #1 activity on mobile browsers.
- The top reason for using mobile phones for local search is because information is needed on-the-go; 56% percent of mobile phone users selected their phone for search for that reason.
Understand Local Marketing
First-page position within the top search engines gets results and when it comes to local mobile search, this is where you must be to get results. Therefore, you’ll (obviously) have to move someone out of the position you’re seeking. Optimizing your website for local search, first and foremost, will not only make your website and its content more relevant to local queries, your content will also convey more competence than your competition’s. Begin implementing as many local SEO best practices as possible to improve your authority, and you’ll be on your way to a higher search engine ranking than your competition. It stands to reason that this will increase traffic to your website, and generate higher qualified leads at a lower cost.
Create Your Business Profile
Verify and claim your listings at GetListed.org. Complete all information thoroughly, including clear and compelling descriptions with pictures, if possible. Create your profile in the directories below as well, keeping your information consistent, where ever you go.
- Google+ Local
- Bing Places for Business
- Infogroup’s Express Update
- Neustar Localeze
- Yelp for Business Owners
- Yahoo Local
- Best of the Web Local
- Here PrimePlaces
- Yellow Pages
- Citygrid Media