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marketing meeting alaniz marketing
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Buyer Personas: It’s Time to Get Emotional

At some point, we’ve all made purchases based on an emotional impulse. Whether it was that new must-have putterer from the golf store, the fit tracker that promised to help capture ever calorie you burn or even just  a candy bar in the checkout line at the grocery store — whatever the…
Larry Levenson
May 11, 2016
marketing meeting alaniz marketing
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Inbound vs. Outbound Marketing: Should You Care?

I'm tired of this inbound vs. outbound conversation. Really, who cares? Let's think a little bit about how the world is changing and how people use the internet differently than they did even 10 years ago. In 2006, most users accessed the web with Internet Explorer. Facebook had just opened…
Larry Levenson
May 11, 2016
marketing meeting alaniz marketing
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3 Common Problems Your Marketing Team May be Facing

Inbound marketing is a constantly evolving field. New strategies, software, and ideas are coming out every day. The need to keep up with new ideas and strategies while retaining some form of consistency in your marketing is very real. Yet, how do you fulfill that need and stay within budget? Here are…
Larry Levenson
May 17, 2016
marketing meeting alaniz marketing
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6 B2B Email Marketing Mistakes (and how to fix them)

  As a savvy  marketer, you understand the role email plays in B2B inbound marketing campaign.  You've heard the statistics, such as, 59% of B2B marketers say email is the most effective channel for generating revenue (BtoB Magazine). So, you and your marketing team create database and lead nurturing emails  in order…
Larry Levenson
May 27, 2016