As a business owner, the decision to hire a marketing team is not always an easy one to make. You may find yourself thinking, how do I know that the struggling sales come from a lack of leads? Why not just hire a marketing person to take care of it all in-house? Or why don’t I just take care the marketing myself?
In this Google/Twitter/iPhone/Android web-based world of business, there are still many B2B sales teams that are living in the past. Instead of working with the web to help prospects on their journey to buy, they simply duplicate what the web already offers.
If you’re new to email marketing, you’re probably excited about sending out lots of emails to your customers. But if you’re in a rush, you might end up sending emails to people who have forgotten about you, or, worse, didn’t give you permission in the first place. You might accidentally send the wrong kinds of emails or use language that offends your recipients.
If you clicked on this title, you most likely fall into one of two categories. Either you’ve just bought HubSpot and you’re suddenly worried you’ve made a terrible mistake and you’re going to waste thousands of dollars; or, you’ve had HubSpot for a while and are starting to think maybe it isn’t the answer to your marketing prayers, because you’re not getting the results you want. Despite the negative title of this blog post, HubSpot is the top 1 or 2 marketing automation software solutions available (depending on where you look), according to G2Crowd, Capterra, TechnologyAdvice, and TrustRadius. However, just because it’s an excellent software doesn’t mean it’s going to provide your company with excellent results.
It’s a bird. It’s a plane. No, it’s an inbound marketing super team that generates high quality leads in a single bound. Having a marketing department worthy of being in the ‘Justice League’ doesn’t have to be a fantasy. In fact, it’s actually quite simple. It’s all about having the right people on your team at the right time. But, just as having the right talent can take your team up, up, and away, not having the right talent can be your organization’s kryptonite.
OK, enough super hero references. Let’s get serious.
Even if you know all the benefits of inbound marketing, if you don’t have the talent to deliver the goods you won’t reap all the benefits that inbound has to offer. So what does an inbound marketing super team look like?
If you believe you’re in a ‘dull’ industry, you may also believe that inbound marketing can’t work for you. After all, inbound marketing is all about creating relevant engaging content, right?
If you’ve decided to get on the digital marketing bandwagon then you may also be considering investing in a marketing automation platform. Any why not! Anything that can help your organization to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate those tasks is worth the time and money.
We’re big proponents of marketing automation software here at Alaniz Marketing – specifically HubSpot. We use HubSpot each day to help drive leads for our customer – and our own business – through blogs, emails, lead nurturing, social media, SEO, and premium content offers. And while we like to share the successes we’ve had using automated marketing we also make sure the people we talk to understand that just because you implement an automation tool in your organization, it doesn’t guarantee success.
If you have already purchased HubSpot or another marketing automation tool and are not seeing the results you expected, you are not alone. We have found through work with our customers that there are 5 main reasons why automated marketing doesn’t provide the ROI you expected as well as some steps you can take to reap the positive benefits of using your automation tool.
In reviewing some market statistics for my upcoming webinar for the TIAA, I came across some findings that readers of Inbound Marketing data would find interesting.
Let’s start with terms. Inbound Marketing, the marketing strategy, in our HubSpot world is powered by the technology of Marketing Automation. In a search for an overview of the various players in the Marketing Automation Ecosystem I also discovered
The Pilgrim Fathers came to colonial America to escape religious persecution in Great Britain, but also to establish a new type of society in the wilderness. They were determined to follow Plato’s model in “The Republic,” and create a communal utopia. It lead to economic disaster, which was only overcome through the Plymouth Colony elders admitting their error, and instead “privatizing” the colony’s property. By doing so they set loose individual initiative and market-based incentives. The Plymouth Colony experienced a great bounty of food. Private ownership meant that there was now a close link between work and reward. Industry became…