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Who are your customers? What is their job title? Job role? What are their biggest challenges. How are they trying to solve those challenges?  How can your product/service solve those challenges? These are just a handful of the questions that you must ask and have answered in order to have…

ROI. Return-on-investment. Three little letters, three little words that have a tremendous impact on our work as marketers. ROI is the ultimate metric; it is the fruit of our labor, the definitive proof that we have accomplished what we’ve set out to do.

For many marketers, writing just doesn’t come naturally. When they come face to face with a blank blog template and a blinking cursor, suddenly a million other tasks are  more important and blog writing is put on the back burner. If the idea of writing a blog - let alone…

We're big proponents of marketing automation software here at Alaniz Marketing - specifically HubSpot. We use HubSpot each day to help drive leads for our customer - and our own business - through blogs, emails, lead nurturing, social media, SEO, and premium content offers.  And while we like to share…

Have you ever looked at an ad and said, “I don’t get it, why would I want that?” On the other hand, have you ever seen an ad that felt like it was made just for you? In the first case, either you weren’t part of that product’s target market,…

One of the most common challenges we hear from the clients we work with and our prospective clients is, “My current  marketing just isn't getting us the results we want and I don’t know why.” So the question then becomes, how do we fix it? 

Inbound Marketing is something done in stages. It's an ongoing process with several layers of activities. Multiple skills are required to execute it well. Many of the companies we work with are starting from scratch, with little to no marketing assets in place.

For any B2B company that's serious about its marketing, A/B testing isn't optional any more -- it's a standard part of lead nurturing campaigns. A/B tests can be performed with most of your digital marketing efforts and will provide great insight into future marketing efforts.

Creating a digital marketing team is no easy task. There are many different skillsets that need to be sought, and put together to create a powerful team capable of completing every task put in front of them. However, skill will only get you so far if personalities clash, egos run…

Inbound or outbound, it doesn’t matter. Marketing is one of the harder aspects of your business - especially creating scalable marketing that will give you predictable ROI month after month.  That's why many businesses have turned to marketing automation software, like HubSpot. They are looking for a "magic bullet" that will solve all…