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For HubSpot users, the heart of marketing automation is the Workflows App. This powerful tool can help you nurture leads with automated emails, send internal notifications, assign Salesforce tasks and campaigns and more. In our work, we see clients making these 7 mistakes when setting up or running their workflows.…

As marketers, when it comes to email marketing, we are obsessed with our open rates and click-through rates, because increasing those metrics gives us more opportunities to move our readers down the funnel.

I looked at the calender this week and was shocked to  realize that it has been one year since I joined Alaniz Marketing .  When I was approached about joining the Alaniz team, I thought I would be using my nine years as a reporter to blog.  And while I…

Successful inbound marketing is a hard road to travel. The problem is that too many people think it isn’t, especially with all the new, “magic bullet” automation technologies out there that pretty much do everything for you. Or at least that’s the idea… that you can “set it and forget…

If you are having trouble catching your prospect's attention with your inbound marketing, " you may think that SEO or a less than stellar strategy is to blame.  And it's possible you're right. But there may be something just as important causing low engagement. It may be that the content you…

As a HubSpot beta tester, I was one of the first people in the world to be certified in Inbound Sales. The training was amazing and very complete. It takes the last 4 years' of HubSpot's sales training to a whole new level, and makes it available to thousands of…

A year ago we wrote about how to Kickstart Your Inbound Marketing by leveraging awards. Now we’re using that process for ourselves to announce that our agency has earned the HubSpot Gold Partner award. And we are proud to do so! The HubSpot Partner Tier program is designed to acknowledge…

When I first became an account manager two and half years ago, I was completely unprepared for all that there was to create, manage, track, and analyze when it came to developing and implementing an inbound marketing strategy. While I had a good understanding of inbound marketing from a conceptual…

To make your website a valuable marketing asset, you need people to actually see it. Other than people just typing in your website's URL (which is pretty unlikely to happen for most businesses), there aren’t a lot of ways people can easily find your website. This is where a business blog…

Across almost all industries, marketing budgets are being tightened while expectations for profit growth continue to rise. Marketing teams are running leaner than ever. What once used to take a team of five or six to complete is now being done by a  team of two or three - sometimes less.