All Posts By

Larry Levenson

CMO’s Confront 4 Key Challenges, says IBM Study

marketing meeting alaniz marketing

A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing.  But they are struggling to respond. Their unpreparedness to manage these key changes in the marketing arena presents a great opportunity for advertising agencies, PR firms and digital shops. But, only if they are prepared to lead.

Download: 107 Ideas for Content Marketing

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A Huge Increase in Website Traffic and Exposure for our Nonprofit

marketing meeting alaniz marketing

honor flight screenshotI want to thank you for the many improvements you have made to our organization by the building of our website.  We have experienced a huge increase in traffic and exposure.  This has resulted in a significant increase in donations to our non-profit as PayPal is now available and information for mail-in donations is easily accessible.  Posted videos have increased interest in our group and all links about our organization are quickly accessed.

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Inbound Marketing: A Race to the Bottom

marketing meeting alaniz marketing
Inbound marketing is becoming accepted by marketers in SMB companies, across a wide variety of industries. Any company that needs to educate a prospect to turn them into a customer, and that understands the traditional "sales funnel", will gravitate naturally to inbound marketing. Inbound marketing is a race to the bottom. The faster you can move a prospect to trust you and to consider you an authority in your industry, the faster they will reach the bottom of the funnel and become a customer. The sales funnel The sales funnel illustrates the buying cycle and shows how the web visitor...
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