An Econsultancy report, “The State of Social Media 2011” noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments in social media.
According to eMarketer:
Today, most internet users start the process of buying a product or service by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you rank high in the search engine results, for as many search terms as possible, and hopefully for many of the terms that are searched for more frequently. The first step toward ranking high in the results for the most common terms that people search for is to have the right keywords as part of your online presence.
flickr photo by Sustainable Sanitation
A print stylesheet formats the printed version of a web page be in a user-friendly format. Print stylesheets have been around for a number of years and have been written about a lot. Yet so few websites implement them, we’re left with web pages that frustratingly don’t print properly on paper.
flickr photo by edenpictures
Marketing is all about driving knowledge of your product or service and bringing your sales people great leads! In order to do that, you need to have an understanding of where your website visitors are coming from and which website visitors actually turn into the best leads.