All Posts By

Larry Levenson

How to Build a B2B Inbound Marketing Game Plan for 2017

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You might have created your inbound marketing game plan for 2017 already, but I've talked with a few people who haven't done this or were unclear where to really start. The best way to build an inbound marketing strategy or game plan for the year is to start with a persona-focused approach that will dictate what to say to your prospects and when. Let me share a few steps we use that will save you time and more effectively engaged your B2B prospects. Create target personas Well-developed personas will lay the foundation for creating content that targets their specific questions and...
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Your SEO Best Practice Checklist for 2017

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This blog post is part of “The Ultimate Guide to Web Development” blog series. You can also check our premium B2B SEO services to boost your traffic, leads, and sales. One of the best ways to get things done, be it a party, a meet-and-greet, or even just a team meeting, is to have a checklist. You think through the entire process beforehand, and write it all down to make sure you have everything you need to succeed. So, perhaps as part of your new 2017 marketing strategy, you’ve decided to dive into the world of SEO. Perhaps, you’re just...
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Get an Entire Outsourced Marketing Team for Less Than the Cost of a Marketing Director

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We talk with mid-sized companies ($20M to $100M+) every day and get a lot of questions about hiring in-house vs. outsourced marketing. In our conversations with company executives, we have found that these mid-sized companies share some common challenges. 9 Commonalities of Mid-Sized Companies The companies we meet with tend to have some commonalities when it comes to marketing: The owner has been doing his/her own marketing. There is no in-house marketing staff or department, or there is only a Marketing Manager with no staff. The VP Sales is also serving as VP Marketing. “Marketing things” get done, but there...
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B2B Blogging Best Practices for 2017

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When it comes to B2B blogging best practices for 2017, the most important thing to remember is that blogging isn't going anywhere. In fact according to HubSpot, B2B marketers that use blogs receive 67% more leads that those that do not. Want to dig deeper? Get our 2017 Guide to SEO. Think about that in terms of potential customers. If you there are a 100,000 people out there searching for the service that your business provides, 67,000 of those folks are probably going to end up doing business with, or at the very least becoming a lead for a company that they...
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How to Create an Effective Sales Process and Increase Rep Productivity

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Building a repeatable, scalable sales process is tough. There's no shortage of diagrams, methodologies, or experts with opinions on exactly how you should be doing things. So where should you start? At the beginning, of course! What is a sales process? https://www.youtube.com/watch?v=dSaklx5CaAU?rel=0 “Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. The common sales process stages include: Prospect - The process of sourcing new early stage leads to begin a sales process with. Prospecting may involve online research to find net...
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How CEO’s Build Social Media Influence on LinkedIn

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Executives who implement a LinkedIn strategy gain a true competitive edge particularly since 61% of CEOs have no social presence whatsoever, according to the latest Social CEO reported by CEO.com. LinkedIn is the top social network for CEOs and investing in your LinkedIn presence can offer a competitive advantage while growing brand value. The real bonus comes from humanizing the brand when the CEO and executives show up. People buy from people first and brands second, so when CEOs become more visible they can often become more likable along with building trust. Build Social Media Influence with an Effective Profile...
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HubSpot Advanced Training in Phoenix – Boost Your Marketing Results

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One of the things that makes the HubSpot marketing platform so amazing is that there are myriad ways you
can use the tools to perfect your online marketing strategy. However, there is an unfortunate downside to having so much power at your fingertips – you may not be using all of these tools to their maximum potential.

Wouldn’t it be nice if you could have a certified HubSpot expert personally work with you and your team

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