Brian Halligan is the founder and CEO of HubSpot, a marketing software company that helps businesses reinvent the way they do marketing. He is well known in the online and marketing communities for his ideas, philosophies, and unique habits that have lead him to success. One question we all ask is, “What can I do be more successful?” The answer is here, with 9 tips that have helped Halligan and can also help you.
1. Take More Naps
The best ideas seem to come by way of a nap, oddly enough. Whether it’s when you are falling asleep or waking up, brilliant ideas come more often when you are relaxed and refreshed. This doesn’t mean it is okay to sleep through the three o’clock meeting you’re dreading, but schedule a quick 15 minute nap during the day to rest. (New York Times)
2. Raise Your Expectations
Give your employees more responsibility. They see it as a challenge or test, give it their best shot and rise to the occasion. Granted, sometimes there will be failures, but most people (including the younger generations) are motivated by overcoming obstacles. More responsibility gives them the opportunity to prove themselves and recognize they are contributing on a larger scale. (New York Times)
3. Interviewing the Right Way
Most companies are using interviews as the final criteria when deciding which candidate to hire. Big mistake! In interviews, candidates prepare and put their best foot forward. But what happens when they get the job and are awful in the office? To prevent any blind sight, focus more on the information received from references and less on just the interviews. (New York Times)
4. Culture, Culture, Culture
To retain employees, you must create an environment they want to work in and enjoy. If you want to set up 10 ping-pong tables, that is up to you, but that is not the point. The culture you create lies in the interactions management has with employees, the mood created from communication channels, and the level of team work employees possess. To create the perfect culture for your company, evaluate what is important to your employees on a deeper level than ping-pong tables (although you’ll never hear anybody complain about those!). (Business Insider)
5. Sellers Beware!
Keep your customers happy. One bad review from an unsatisfied customer can hurt your company tremendously. Aside from demonstrating basic maners, you need to be able to show customers that you care. You want them to recommend you, your employees, and your products to all their friends and family, not throw you under the bus. (Inc)
6. Rethink Hierarchy
The traditional managerial hierarchy has become inefficient: doing business only when decisions have been approved at all levels. If applicable, try switching to a flat system. It allows for equality and transparency many employees seem to respect. (Business Insider)
7. Mix It Up
Keep work interesting for everyone by encouraging departmental shifts. Younger generations like this because they often become bored and unmotivated. For your sake, it is better that they switch positions within your company rather than losing them to another. (New York Times)
8. Stay at Home
One day a week, work from home. This can help you stay caught up, relaxed, and motivated. (Buisness Insider)
9. Think More About Thinking
Many people don’t take the time to think while they work. They know what they are supposed to do and do not want to waste time doing it. However, if more of your time is spent doing that deep, creative thinking, there is opportunity for many more great ideas. (Business Insider)
Success is not easy, but these tips from Brian Halligan will get you started in the right direction.