Is inbound marketing a viable growth strategy for your business? You think about the services you provide, the nature of your business, your target market, but still, you aren’t sure if investing in inbound marketing is the right choice.
It can be easy to go back and forth between the many pros and cons involved wondering if inbound marketing will give you the results you desire. The truth is, there’s no universal answer, but there are certain signs that can point you in the right direction. So we’ve put together a list of 5 signs that inbound marketing is right for your business.
1. Your prospects have a lot of questions
If your product or service has your prospects asking your sales representatives a ton of questions before making a purchase, then inbound marketing is likely to be a good fit. By using the buyer’s journey and personas you can provide the lead with the information they’re looking for before they get to sales.
If you develop your personas well enough, you may even give your prospects answers to questions that they didn’t even know they had. You’ll quickly build rapport and establish yourself as an authority, which leads me to my next point.
2. You want to be seen as an authority in your industry
One of the biggest aspects of inbound marketing, content creation, is a way of educating your readers so they can make the best decision possible. By providing ebooks, case studies, whitepapers, and blog posts, you are informing your readers (and potential customers) about the various aspects of your industry.
By doing so, you are establishing yourself as a thought leader (an authority) in your industry. Educating and informing your visitors is a great way to build a loyal following.
3. Your traditional outbound methods aren’t bringing in the results they used to
In today’s age, people turn to the web for answers when considering a product or service. In fact, Gartner predicts that by 2020, customers will self-manage 85% of their relationships with companies without ever directly engaging a human.
That means your future customers will be watching videos on YouTube, chatting on social media, and reading blog posts when looking for the right product or service to meet their needs. If your outbound efforts aren’t working the way they used to, you should strongly consider implementing an inbound marketing strategy.
4. You aren’t getting measurable results
If you’re doing traditional outbound marketing, pushing money into a newspaper ad or billboard, there’s a good chance you’re unsure how far your marketing dollars are going. Where’s the ROI?
It’s hard to increase marketing budgets when you have no real way of knowing how well you’re doing. On the other hand, inbound marketing is measurable. You’re able to track all your efforts right down to the dollar. You can easily calculate customer acquisition costs, lifetime value of customers, conversion rates, clicks on your PPC ad – everything can be tracked and measured.
5. Your resources are limited
If you can’t afford to have a fully-staffed marketing department in-house to give you the expertise you need in web design, lead generation, lead nurturing, SEO, and PPC then outsourcing to an inbound agency probably makes sense.
For about the price of one employee, you get access to a full team of inbound marketing professionals. A team that already comes trained and with experience to help you quickly develop your marketing strategy.