The world is changing faster than it ever has. Keeping up with it doesn’t have to be daunting, especially when it comes to marketing.
A month ago I was introduced to inbound marketing. I had never heard the term, but much to my surprise I had already been thinking, even dreaming about it, for projects of my own. It fits perfectly within our internet age and any business can do it.
I believe that inbound marketing is the best method for marketing. Here are my top 3 reasons why.
1.) You Don’t Have to Be Scared
I’ve found that other forms of outbound marketing are just plain uncomfortable. Imagining myself making one more cold call makes me never want to pick up a phone again. People are actually paying money now to keep out the steady flow of commercials, telemarketers, and paper ads (think Netflix and Pandora Premium). Inbound marketing is not only attractive to potential customers, but is much more intuitive and natural to the marketer.
With clear methodologies and the ever growing stock pile of resources to learn how to master it, there is no reason to feel out of the loop. There are plenty of eBooks, webinars, videos, and articles available at the click of a button, not to mention the growing number of companies that specialize in the field. Getting on board should be exciting, not scary.
2.) You Can Have Fun!
Most people probably don’t think about marketing as fun. It’s business right? Of course, but what if it was full of useful content, cool designs, and good conversations? Think about all of the creative tools we now have to build appealing websites, blogs, and social media pages. We can share an image or video in a matter of minutes, and then measure its effectiveness.
Not only is there an entire world of creative options for marketing, but it’s much more appealing to not have to empty your pockets to do it. Saving dollars and expending more brain power is not only good for business profits, but allows for innovation and expansion. You can still be formulaic and planned without being a bore.
3.) You Can Be More Customer- Focused Than Ever
Pleasing the customer is one of the biggest concerns of any company. For too long marketers have tried to hook the masses without enough regard to those who are actually looking for their products. It is easy to annoy the bystander alongside of the buyer (and potential buyer) if we aren’t concerned enough with attracting those who are actually interested in what we’re offering. There should be more time spent pleasing potential and actual customers and less time wasting efforts on those who are never going to buy your product or service anyway.
This goal is what makes the whole process so appealing. Here there can be a win win for everyone. You are saving money, time, and energy, and appear smarter, more reliable, and more relevant than ever. Customers can not only rave about how great a product or service is, but can be confident in their entire experience with your company. In the end your customers become part of your team.
That is what inbound marketing offers, and that is the beauty of this powerhouse. I can get excited about something like this, and not feel awkward about pushing something on someone who just wants me to shut up. Here there is educated freedom, boundless knowledge, and a chance to allow people to fall in love with your business. There is personality, person-ability, and all the potential in the world.