Alaniz Marketing Blog

Do you remember going through high school and being told what to do? What classes you needed to take and in what order? You were given a one-size-fits-all plan designed to get you a diploma and on your way to adulthood. What about college? Do you remember all the options you were…

As the world of mobile continues to grow with smartphones (74% of smartphone owners use their devices to check email – Gartner), tablets, and now even smartwatches, the need for optimize for mobile email is obvious. However, 39% of marketers have no strategy for mobile email (eConsultancy).

My partner, Mike Garland, was the CMO of a technology company and was directed to hire the staff he needed to "get inbound marketing done." After five months, the team was still not up-to-speed with inbound marketing, and the results were negligible. We have great compassion for this problem, and…

Take a look at your website. What does it offer for engagement? What's the value proposition for your products? What sets you apart from the competition? What is inbound marketing? Inbound marketing is a perfect fit for management companies that are looking to market their product more effectively. Inbound Marketing is marketing…