Marketing Blog | Strategy, AI & Growth Insights

Public Relations

How to Choose a PR Agency

If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like theirs. That’s content marketing after all--trying to answer people’s questions about a business challenge with helpful information that subtly conceals…

AlanizDecember 8, 2017

Public Relations

What is Digital PR and How is It Different from Traditional PR

Digital Public Relations (PR) is a strategy that aligns PR with SEO, inbound marketing and lead generation. The key difference between digital PR and traditional PR is that traditional PR is typically measured in impressions that a brand or company receives from media channels, while digital PR is measured by…

AlanizDecember 5, 2017

Digital Marketing

How Digital Marketing and PR Make Each Other Better

Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through websites, direct email, social media and advertising. PR is focused on building thought leadership by getting mentioned by influencers in…

AlanizDecember 5, 2017

Public Relations

Getting PR Coverage: Do’s and Don’ts from Journalists

If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that has vexed consumers or businesses for years? Does it replace a slower, more expensive solution? Answers to these kinds of…

AlanizDecember 5, 2017