Alaniz Marketing Blog

If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in 2015, and the gap is widening (source: Google) People spend about 87 hours per month on their mobile devices (source:…

Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like, groups they join, brands they follow, along with the traditional demographics of age, location, etc. Google AdWords allows you to…

Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those clicks need to go to landing pages or a website that engages visitors in ways that will help you qualify…

If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is a generation of people coming into the labor force that don’t know what a busy signal is, have never truly…