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Digital Marketing

Myths About How to Choose a Digital Marketing Agency

A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge. If you google “How to choose a digital marketing agency,” you’ll find lots of articles, some published as contributions to business news sites like Inc and Forbes, some blogs on their own websites,…

AlanizDecember 8, 2017

Digital Marketing

Digital Marketing for Non-Digital Companies

We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date the digital revolution and have not seen the need to update their marketing strategies until they started to see sales…

AlanizDecember 8, 2017

Digital Marketing

Digital Marketing vs. Traditional Marketing

Digital marketing has emerged as a go-to set of tools and strategies for just about every business in response to the social and technical revolutions created ubiquitous internet access mobile search. In short, the primary ways most businesses and consumers buy products and services is by researching online using mobile…

AlanizDecember 8, 2017

Public Relations

Why You Need a Digital Marketing Agency for PR

Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought leadership in their product categories. For more help with PR check out the Ultimate Guide to Public Relations resource page.…

AlanizDecember 8, 2017