Marketing Blog | Strategy, AI & Growth Insights

Public Relations

Getting PR Coverage: Do’s and Don’ts from Journalists

If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that has vexed consumers or businesses for years? Does it replace a slower, more expensive solution? Answers to these kinds of…

AlanizDecember 5, 2017

SEO

How to Find a Great SEO Company

Search engine optimization (SEO) is getting harder every day. Optimizing websites, pages and content to rank high in search engine results is a fiercely competitive endeavor, and the criteria that search engines use to determine which pages to display keeps changing. It’s no wonder that more and more companies are…

AlanizDecember 5, 2017

Public Relations

How to Rent a Media Database Through a PR Agency

In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful brand. Their mantra is “PR builds brands, advertising protects them.” The reasoning is that people believe what others say about…

AlanizDecember 5, 2017

SEO

Why You Might Need an SEO Audit

If you rely on your website to generate leads and sales and are concerned about your search engine optimization (SEO) results, it might be time for an SEO audit. According to SEO experts at GotchSEO, “SEO audits are the single best way to figure out why you’re not getting SEO…

AlanizDecember 5, 2017