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as the growth of mobile caused you to invest more in your mobile business strategy yet? It's time to get serious about your mobile marketing strategy since 47% of Americans own smartphones (source: ComScore). I live in a small town, where I walk around and see other people out walking, and…

I attended a Twitter chat today. It was an interesting excperience. There were about 50 people chatting around a single topic -- aging well.

Render of a CRM Funnel Chart. If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. A landing page is a website page that allows you to capture a visitor's information through a lead form. A good…

We've been doing a lot of research lately into mobile website design, and want to share with you what we've discovered. We entered this process "knowing" that responsive web design was the answer to developing a website that looked great on a wide variety of platforms.

You've packed all your supplies, tethered your canoe to your car top and your off on your great adventure. As you get into the water you sit... and sit. You forgot the oars? Ha, well you're not gonna get too far...

Many senior living companies use a variety of contractors for support in marketing, PR, website management, social media, web lead generation and qualification, etc.

There's some exciting things going on! Check out our latest posts this week!

Buyer personas are a crucial part of internet marketing for senior retirement communities. Having clearly defined buyer personas provides alignment between marketing and sales, and helps you get the right type of traffic, leads & customers.

I admit it! When it comes to website marketing, nothing spooks me more than blogging. Yet, because it's so crucial to your website's ability to get found online, this isn't a task to be overlooked. Despite this, it seems there's only so much you can write about, something tells me…

There's some exciting things going on! Check out our latest posts this week!