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Blueprint for the Perfect Landing Page Design

By October 12, 2012 May 13th, 2019 No Comments
Render of a CRM Funnel Chart.

Render of a CRM Funnel Chart.

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website.

A landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads that you can follow up.

This graphic from Kissmetrics.com outlines a blueprint for successful landing pages.

how-to-create-the-perfect-landing-pageToo many companies send their advertising, email, or social media traffic to their homepage. This is a huge missed opportunity. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.

Optimize Your Landing Page for Conversions

Learn how to generate qualified leads, determine where your leads are in the buying cycle, turn your website into a valuable business asset, and build a strong ROI for your marketing efforts.

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Larry Levenson

Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.

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