If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website.
A landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads that you can follow up.
This graphic from Kissmetrics.com outlines a blueprint for successful landing pages.
Too many companies send their advertising, email, or social media traffic to their homepage. This is a huge missed opportunity. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.
Optimize Your Landing Page for Conversions
Learn how to generate qualified leads, determine where your leads are in the buying cycle, turn your website into a valuable business asset, and build a strong ROI for your marketing efforts.