I have written previously about how blogging can increase web lead generation by 67%. Many of the ideas below are best executed on a blog. . . but there are also a goodly number of them that can be done on your website, in email, Word, and various social media…
Larry LevensonMarch 5, 2012
One of the best places to make use of QR codes is at a trade show. The constraints trade shows place on time, space and resources means QR codes can help fill the gaps of connecting with attendees while building a bridge to your online presence and your opportunity to…
Larry LevensonFebruary 28, 2012
QR codes are custom made for marketing your local business. Even though a franchisee might own multiple locations, each is really a local business and deserves it's own marketing plan. Granted, there are some nice synergies (and savings) by developing an overall franchisee marketing plan, you should then think through…
Larry LevensonFebruary 27, 2012
Franchisors today recognize that it's important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention -- all of which directly benefit the franchisor by increasing royalty streams, expanding…
Larry LevensonFebruary 23, 2012