79 Ways to Increase Website Traffic for Your Business

I have written previously about how blogging can increase web lead generation by 67%. Many of the ideas below are best executed on a blog. . . but there are also a goodly number of them that can be done on your website, in email, Word, and various social media platforms.

Pick and choose among these tips and ideas for things that fit for you and your audience. Don’t try to do everything! 😉

1. Need a quick start? Blog about writing. Or write about blogging. These two are NOT the same.
2. Write about other bloggers’ best posts.
3. Write about your area of expertise.
4. Break the news. Surely your company has some news this week?
5. Write a tutorial.
6. Add a call to action to every blog page and every page.
7. Write a beginner’s guide.
8. Create lists of things to do, not to do, include, not to include, or things to try.
9. Write an opinion piece. Or take a contrarian view to another blogger’s opinion.
10. Do an interview with a leader in your industry.
11. Interview a customer.
12. Have someone interview you.
13. Teach what you know. Community colleges are a great place to teach, and teaching builds credibility.
14. Answer your email. Be sure you’re using an email signature with a call to action.
15. Reply to the comments on your posts.
16. Ask experts to comment on your best posts.
17. Write posts about each of the frequently asked questions in your industry.
18. Poll your readers on a topic and post the results.
19. Run a contest, and offer a cool prize.
20. Comment on other people’s posts.
21. Use Twitter and/or Facebook to get your content out to your audience.
22. Answer questions on LinkedIn.
23. Join LinkedIn groups where your best prospects are and participate.
24. Dissect an argument in a post.
25. Visit your reader’s blogs and post comments.
26. Make a compelling offer for commenting or subscribing.
27. Write a post about what’s being done wrong (in your industry) and how to correct it.
28. Create a long list of tips for your industry or customers.
29. Write Part 2 for any of your posts that are extremely popular.
30. Write something to inspire and motivate your readers.
31. Create a short, funny video that makes a point. Post it on YouTube.
32. Create your own YouTube channel.
33. Do a book review.
34. Leverage posts around calendar dates, like April Fools, Mother’s Day, International Bread Day, etc.
35. Invite readers to guest post for you.
36. Attend a live event and broadcast from it or about it.
37. While at a live event, video an interview with someone.
38. Check out your competitor’s archives to find topics you can write about.
39. Create a list of your best posts.
40. Create a how-to list for your customers.
41. Take one of the how-to items and post about it in detail.
42. Use keywords in your page titles and first paragraph.
43. Research keywords that you can use that have some traffic, but are not very competitive. You can rank well for these.
44. Include links to other websites or posts in your content.
45. Claim your business listing on local listing sites like Google Places, Bing. ExpressUpdate, Localeze, Yelp Yahoo!, and YP.com.
46. Make sure all your business listing and profile have the same information.
47. Use your keywords in all your business listings and profiles.
48. Open a Google Plus account and use Google Plus. This can dramatically increase your search engine rankings.
49. Tweet your blog posts.
50. Tweet your landing pages with a call to action.
51. Use a QR code on printed material to drive readers online for a special offer, further information, a contest, etc.
52. Setup an RSS feed and promote it to your readers.
53. Create links between various blog posts.
54. Use a long tail keyword strategy in choosing your keywords.
55. Blog about your tweets or about your tweeting.
56. Make sure your site looks good on mobile devices.
57. Add a QR code to your business card that takes people to your mobile-enable website.
58. Assign a theme to a particular day of the week and post about that theme weekly.
59. Submit your sitemap to Google Webmaster Tools.
60. Write a press release and share your newsworthy news, upcoming events, etc.
61. Create landing pages that have compelling offers.
62. Do A/B testing on your landing pages to determine what works best
63. Use QR codes in all your local and trade show marketing.
64. Review your website results weekly/monthly and blog about them.
65. Write a summary of a report or ebook in a bullet format.
66. Compile a list of YouTube videos on a particular topic and post it to your blog.
67. Start a user group or a meetup around a topic that is central to your business. Share your expertise.
68. Walk your readers through “A Day in the Life of…” using photos and videos. Consider putting a humorous spin on it.
69. Add a website call to action on your contact page.
70. Create a drip email campaign (lead nurturing) for every landing page.
71. Use keywords in the filename and title of your images.
72. Use keywords in your title tag and meta tags. Make sure they are unique to that page/post.
73. Develop an seo strategy.
74. Build buzz for an upcoming event with social media.
75. Email your list and ask them to add you to their Google+ circles.
76. Add photos to all your social media profiles.
77. Add social media buttons to all your web pages and posts.
78. Be generous with your links to other websites and posts.
79. Use inbound marketing to drive website traffic and convert that traffic to qualified prospects.