Franchisors today recognize that it's important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention -- all of which directly benefit the franchisor by increasing royalty streams, expanding…
Larry LevensonFebruary 23, 2012
In the past week, I've been asked several times about inbound marketing for the very small businesses that line our streets all over the country. Sure, it's great to have a business that has 50 employees and $12 million in revenue. . . but many, many small businesses are more…
Larry LevensonFebruary 21, 2012
In a new study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
Larry LevensonFebruary 14, 2012
I wrote last week about the importance of building a media contact list. With a little legwork, you can find many outlets for free on the internet.
Larry LevensonFebruary 13, 2012