Advertising Archives - Alaniz Marketing

Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes.…

AlanizJuly 27, 2018

Advertising Digital Marketing

Why Your Paid Ad Campaign Isn’t As Successful As You Had Hoped

In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing amount of advertisers looking to the Google Search Network and social media advertising channels to seek out new business. Although…

AlanizJuly 23, 2018

Advertising Digital Marketing

How To Use Facebook Dynamic Ads Drive In-Store Sales

In recent months Facebook has been honing its ability to serve ads to people based on their locations, now enabling retailers to advertise local in-store products and promotions to nearby shoppers from their online catalogs. These new ads are called “dynamic ads,” and they don’t just offer national or global…

AlanizOctober 24, 2016

Advertising Digital Marketing

How to Beat Ad Blockers with Awesome Digital Advertising

According to a report by PwC, digital advertising is the fastest growing advertising segment, expected to grow at an 11 percent CAGR clip to reach $260.4 billion by 2020. What’s driving growth the most is mobile ad spend. In 2015 nearly half of digital advertising spending was on mobile, and…

AlanizSeptember 30, 2016

Advertising Strategy

Will Proximity Marketing Be Bigger than Search?

New technology is allowing brick and mortar retailers to deliver a powerful customer experience with direct communication in-store--helping shoppers find what they want and give them special offers based on past history and real-time behavior. Using beacons, GPS, and social networks, retailers may be able to disrupt ecommerce by delivering…

AlanizSeptember 28, 2016

Advertising Digital Marketing

Ads Are Not Enough: Why You Need A Customer Engagement Strategy

Digital marketing, mobile technology, and social networking have opened up powerful new advertising channels. It is possible to target like never before--by demographics, real-time location, and behavior, likes and dislikes, and just about any other preference people identify on their social networking accounts. That’s great--a direct channel to very specific…

AlanizSeptember 27, 2016

Advertising Digital Marketing Lead Gen

Make Digital Advertising Work Better with Inbound

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. A company came to us looking for help building a new website. In the process of discussing the marketing goals, they mentioned that they had spent $30,000 on digital advertising to try to build their contact…

AlanizSeptember 22, 2016

Advertising

Programmatic Advertising for TV Drives Transparency for Buyers

Programmatic advertising has emerged as a potentially powerful, automated system for buying digital ads. You enter your target demographic, budget and other information and software would scan inventory and give you a list of options. In a nutshell, programmatic advertising automates the decision-making process of where ads are placed, using…

AlanizAugust 16, 2016

Advertising

San Francisco Bay Area Guide to Radio Advertising

San Francisco Bay Area workers have the dubious honor of enjoying the second longest commute times in the nation—averaging 4.6 hours per week on the road, according to a 2015 report. While this is bad news for just about everyone involved in the region’s workforce, long commute times spell opportunity…

AlanizApril 14, 2016

hot to measure-success-of-online-advertising

Advertising Digital Marketing Lead Gen

How to Measure the Success of Online Advertising

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Billions of dollars are made each year from online advertising. According to the Interactive Advertising Bureau, companies captured $23.1 billion from online advertising in the first half of 2014.* This is a record high and a…

AlanizDecember 19, 2014