Alaniz, Author at Alaniz Marketing

Advertising

Programmatic Advertising for TV Drives Transparency for Buyers

Programmatic advertising has emerged as a potentially powerful, automated system for buying digital ads. You enter your target demographic, budget and other information and software would scan inventory and give you a list of options. In a nutshell, programmatic advertising automates the decision-making process of where ads are placed, using…

AlanizAugust 16, 2016

Strategy

The Best Content Offers: The Right Offer at the Right Time

Calls to action (CTAs) are the buttons and links that open landing pages where people give you their contact information in exchange for some helpful content you are offering. CTAs are a form of lead generation, converting anonymous website visitors into known contacts, and nurturing known contacts into leads on…

AlanizAugust 16, 2016

Guide to PR Public Relations

Muck Rack Review: Harness Social Media for PR

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Social media has become an open platform for journalists and newsmakers alike. Celebrities, athletes, politicians, and companies often make their official announcements via Twitter. Journalists publish and promote original articles on Twitter and LinkedIn. Twitter can…

AlanizAugust 15, 2016

Digital Marketing

Best Marketing Tools for Startups

We work with a lot of startups. It has been a surprise to find that many entrepreneurs, even the most tech-savvy, don’t have a clear plan for building a marketing infrastructure. They know all about their product and their target market, and have lots of ideas about the message and…

AlanizAugust 12, 2016

Medical Marketing

When is a New Website Worth the Cost for Life Sciences and Manufacturing Companies

We work with a lot of companies in the life sciences and manufacturing industries--medical manufacturers, pharmaceutical companies, environmental consultants, steel manufacturers, machining equipment manufacturers, and the like. These are what a lot of people consider old world, boring industries. Some companies seem to project that image intentionally, with websites and…

AlanizAugust 11, 2016

Tradeshow

IMTS 2016: Trade Show Tips for Manufacturing Equipment Makers

The International Manufacturing Technology (IMTS), one of the largest trade shows in the country--certainly the largest event devoted to manufacturing technology--will be held September 12-17 in Chicago. The show is huge. More than 2,000 exhibiting companies will occupy 1.3 million square feet of exhibit space at the McCormick Place. IMTS…

AlanizAugust 10, 2016

Guide to PR Public Relations

Cision Review: One Stop Shop for PR

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release distribution platforms can make the process of getting your company’s news out easier and more effective. Cision is one of the leaders in the space, offering tools to write, format, and distribute press releases;…

AlanizAugust 9, 2016

Digital Marketing

Email Marketing Isn’t Dead, It’s Just Evolved

It was only a few years ago that we thought email marketing was on the verge of death, but that's hardly the truth now. Emails have grown from that boring whitewash background with plain black text, to filled with colored text, styling, linked text, and images. The days of plain…

AlanizAugust 8, 2016

Digital Marketing

5 Building Blocks of Low-Cost Digital Marketing for Startups

Startups are always strapped for cash, especially when it comes to marketing. Budgets tend to lean towards product development, testing, and verification. However, marketing should not start at launch time. Much of the foundations of a solid digital marketing plan can be built with free tools and will cost less…

AlanizAugust 5, 2016

Strategy

Marketing Budget Without Strategy? Huh?

A 2015 survey of 55 startup companies found that 58 percent plan to spend 75 percent or more of their marketing budget on digital marketing, yet 71 percent have no documented digital marketing strategy. Huh? Let’s try that again. 58 percent of startups will spend 75 percent of their marketing budget…

AlanizAugust 3, 2016

Alaniz

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