State of Web Design
As web search continues to advance as the primary way people search for products and services, website design becomes more and more critical for just about every business. Getting found online by your target audience is part art and part science. This guide to web design for 2017 has all the information you need about the strategy and tactics to create and maintain a site that will work hard for your business.
- Website Design Guide for Marketing Managers
- A Sales Director’s Guide to Online Lead Generation
- Web Design Best Practices
- SEO Best Practices
Getting Started – Web Design Strategy
As our blog below says, “The most important part of web design is strategy.” Your site will only be successful if you have a clear idea of what success means. Building a website is a lot like building a house. First, you have to know what you need your house to provide, then you start designing something that will meet your needs, create the blueprint, and start building!
- The Most Important Part of Web Design is Strategy
- How to Start the Website Redesign Process
- Secrets to a Successful Website Redesign
- 2 Critical Steps Before You Start a Website Redesign
Website Pricing – Understanding Key Cost Drivers
The cost of a business website doesn’t have to be mysterious, but many well-meaning marketers and business owners don’t understand all that goes into a well-conceived website. Yes, you need great design and ease-of-use, but you also need great content optimized for search and, depending on the nature of your business, lead generation, mobile responsiveness and other features that add complexity and cost. Learn where the money goes, and what you can expect to pay for a small, medium, or large-scale website.
- How Much Should a New Website Cost?
- The Website Development Cost Breakdown: What to Expect
- When is a New Website is Worth the Cost
Choosing the Right CMS
Your content management system (CMS) should not be an afterthought. The CMS is what you will use to continue to manage and maintain your site, responding and evolving as business conditions change. There are managed “drag and drop” CMS’s (Weebly, etc,) that simplify page design and host all content and images; open source CMS’s that allow you to program any kind of functionality you want (WordPress, etc.); and a CMS bundled into marketing automation (HubSpot COS). There are significant issues to consider–especially in the area of content ownership and long-term site performance. Learn what’s right for your business.
- WordPress or a Managed CMS for Your Website?
- Overview of Open Source CMS: WordPress, Drupal, Joomla
- Is HubSpot COS Right for Your Web Project?
Website Features and Functionality
There are some things that are optional on websites, but most businesses require some basic functionality in order for the site to be useful to users. User experience is increasingly important for search engine ranking, for one thing. Also, tools like Visual Composer for WordPress can make managing a WordPress site just about as easy as a drag-and-drop CMS like Wix or Weebly.
- Must-Haves on Your Home Page
- Think like Google: Adapting Content for a Better User Experience
- Visual Composer – No Programmer Required
- WooCommerce or Shopify for E-Commerce?
Building Your Site for Lead Generation
Lead generation and qualification are at the heart of the content marketing revolution that has taken hold as people turn to search engines to find the products and services they want. Lead nurturing–found by your target audience, converting anonymous visitors into leads, and leads into customers–is mission-critical for most businesses. Collaboration between sales and marketing is essential in this process–agreeing on qualification criteria and how/when to hand leads from marketing to sales will decrease friction in the sales process and provide metrics that will enable continual improvement.
- How to Create an Inbound Marketing Game Plan
- Closing the Loop Between Marketing and Sales
- A Sales Director’s Guide to Online Lead Generation
- 10 Reasons You Need Marketing Automation (Download)
- HubSpot, InfusionSoft and SharpSpring: Real World Review
- 8 Ways to Optimize Websites for Lead Generation
- 5 Trust-Building Conversion Rate Optimization Tricks
How to Maximize Your SEO and Search Ranking
Search is big and getting bigger. If you have a product or service that solves real business and personal problems, people are looking for you online. What are they finding? It is essential that you understand your target audience–the questions they ask and the search terms they use–in order to have the right content that will come up in search engine results, and that you deliver that content via a user experience that gives people just what they’re looking for, when they’re looking for it, and how they want to consume it.
- SEO Best Practices
- Guide to On and Off Page SEO
- User Experience and Ranking Criteria
- The Case for Great Content
- How Search Engines Work
- Good Content is Not Enough: How User Experience Impacts SEO
Mobile First – Why Mobile Optimization is So Important
The vast majority of search now takes place on mobile devices. But many businesses continue to develop websites for desktops/laptops first and then test for mobile compatibility. That’s backwards, according to just about every marketing expert in the world. The hard truth is that the quality of a website’s mobile experience also affects how search engines rank site content on any device.
How to Find the Right Web Development Partner
Few companies have an internal web development team. That means when you need a new website, you need help, either in the form of freelancers or marketing agencies. What resources you need will depend, of course, on what you want your website to do for your business. Learn what to look for in a web development partner, and how to choose the right one.
- What You Need to Build a New Website: A Developer is Not Enough
- How to Choose a Web Development Agency
Website Hosting and Maintenance – It’s More Important than You Think
Most companies don’t think about things like web hosting, security, updating CMS and plugin versions, and other backend maintenance until they have to–i.e., when something goes wrong. We recommend against treating web hosting as a commodity that should go to the lowest visitor. There’s too much at stake for companies that count on their websites for business and for branding. If your site is vulnerable to anything from slow loading times to malicious attacks, your business is vulnerable too.
- What You Need to Know About Web Hosting
- Real Cost of Cheap Web Hosting
- The Story of Our Move to WP Engine
- 6 Features that Make Premium Hosting Worth the Money
- The Complete Alaniz Guide to Hosting (Download)
Free White Paper Downloads
Take a deeper dive with an Alaniz white paper.
- Website Design for Marketing Managers
- Is HubSpot COS Right for Your Website Redesign?
- 6 Ways Your Old Website May Be Hurting Your Business
- Alaniz Guide to SEO for 2017
We hope you enjoyed this free ungated resource. If you’re looking for help with web development, please get in touch to set up a 30-minute exploratory call.
- Get a Free Assessment of Your Current Website
- Create a Lead Generation Program for Your Business
- Assess Your Current Website Hosting and Security
- Evaluate Your Site’s Search Engine Optimization
- Benchmark Your Site’s Traffic and Conversion Rates
ASK US ANYTHING
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