The buyer persona is a crucial foundation to your marketing strategy. What should your new ebook be about? What about your new blog post? Or your new lead nurturing emails? Buyer personas help you better understand your current and potential customers, what their pain-points are, what information they need, and…
Larry LevensonDecember 29, 2015
The growing diversity of web tools continues to provide a lot of power and flexibility in the tools we use to get our work done every day. These tools serve our own internal inbound marketing needs and our client needs. Not everyone needs the same tools, but we want to…
Larry LevensonDecember 28, 2015
The new year is just around the corner. It's an ideal time to refocus, reorganize, and plan your inbound marketing for the year ahead. But, how can you effectively make change happen in your organization when you plan on doing things the same old way and fall into the same…
Larry LevensonDecember 24, 2015
HubSpot came out with its own content management system a few years ago. Of course, being HubSpot, they had to call it something different. It’s a Content Optimization System (COS). There is some weight behind this name change, though. For HubSpot users, integrating website development and management into the inbound…
AlanizDecember 23, 2015