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Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.

My family gave me a Kindle PaperWhite for Christmas, which is really cool. But the best thing is that I can now read all the inbound marketing ebooks I download right on my Kindle! This option works on all varieties of Kindles, and on all Kindle apps, even Kindle Cloud…

A core component of inbound marketing is the ability to convert. Whether it’s converting visitors to leads, leads to Marketing Qualified Leads (MQLs) or MQLs to Sales qualified leads (SQLs), the key to nurturing your leads is to get them to convert.

The buyer persona is a crucial foundation to your marketing strategy. What should your new ebook be about? What about your new blog post? Or your new lead nurturing emails? Buyer personas help you better understand your current and potential customers, what their pain-points are, what information they need, and…