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When it comes to B2B inbound marketing, one of the biggest struggles marketers face, is continuously coming up with relevant, engaging content. Although writing is a great way to convey information on your blog, it definitely isn't the only way. There are many different types of non-text based content that will…

So, you’ve recently spent a lot of money on either marketing automation software, an inbound marketing strategy, or maybe even both. I’m sure the questions “Are these investments worth it?” “Do these strategies work?” have come up quite often. What can you do to generate the results you’re looking for?

I've recently spoken with marketing directors at several companies that were excited about the power of inbound marketing, but were having a problem selling company management on the idea of inbound marketing. I suggested they build a case for the value of inbound marketing and apply a "stealth approach" by mixing a little inbound marketing…

Purchasing a marketing and sales software tool like HubSpot may seem like the answer to all of your problems. Your excitement at having such a powerful tool may be quickly curbed by lackluster results.