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Imagine taking an important meeting with a potential new business partner. Would you go into the meeting cold? Or would you do research in order to know exactly who you are potentially doing business with? As a leader in your company, your answer is probably the latter. In today's day and…

A Google search for "build sales pipeline" yields over 4 million pages of results. And a similar search for "accelerate sales pipeline" yields only 212,000 results. One could easily conclude that many fewer people know anything about accelerating pipeline results. Over the past 4 years of inbound marketing for a…

 

Think about this: By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research) Inbound marketing is a sleeping giant that is quickly on the rise. Don’t believe me? The number of marketers who state they are practicing inbound rose from 60% last year to 85% this…