Marketing Blog | Strategy, AI & Growth Insights

Account Based Marketing

When to Use Account Based Marketing

Account Based Marketing, or ABM, is a hot topic as of late. The idea is that instead of using traditional inbound marketing where you optimize your efforts to get found by people looking for your product or service, you target specific companies that you believe can most benefit and most…

AlanizAugust 8, 2017

Digital Marketing

How to Use the New LinkedIn Search to Find Leads

LinkedIn recently changed its user interface, and the “advanced” search is no longer available. It used to be next to the primary search field (see below). It is still possible to find highly targeted leads, however, you just have to find your way around the new interface. Here’s how. Older…

AlanizAugust 8, 2017

SEO Strategy Web Development

Website Performance Optimization Tools Overview

This blog post is part of “The Ultimate Guide to SEO” blog series. Many of our clients have done little in the way of SEO optimization when they come to us. We work mainly with B2B companies that are not selling online, and they don’t think about SEO like an…

AlanizAugust 4, 2017

Web Development

Can Your E-Commerce Platform Talk to Your CRM, POS, and ERP? Yes!

We’ve heard plenty of our clients complain about siloed information trapped in different platforms. If only our Shopify could talk to our point-of-sale (POS) or enterprise resource planning (ERP) or customer relationship management (CRM). While most software as a service (SaaS) programs like HubSpot, Salesforce and the like have built-in…

AlanizAugust 3, 2017