Alaniz Marketing Blog

Account based marketing (ABM) is a hot topic. It seems that the world has just discovered the idea of targeting specific customers instead of hoping they’ll find you online with inbound marketing tactics. ABM isn’t really new, it’s just that up until now, it has only been feasible for large…

If you’re a marketer at a company or agency, you’ve likely heard about account based marketing (ABM). It’s been touted by some as the next step in marketing for the digital age. Inbound marketing was born when customers began researching online before contacting a supplier. Getting found in that process…

Account based marketing (ABM), is an enterprise marketing strategy that aims to shorten sales cycles by targeting specific companies (accounts), and then identifying and connecting with the decision makers in these accounts. New platforms on the market automate some or all of this process, providing advanced search capabilities to find…