San Francisco Media Buying Agency

We are an advertising and digital agency with deep market expertise and focus on San Francisco bay area media.

We provide cutting edge strategy, campaign development, and cross-channel advertising and marketing execution built to drive high-value customers into your business and into your sales funnel.

Six Reasons You’ll Love Working With Us

Closed Loop ROI Tracking

No more guessing if your advertising is working! We use closed loop ROI tracking technology to attribute every sale to a campaign in order to analyze, adjust, and prove ROI.

Traditional + Digital

Some say that traditional media is dead. But we know that the right campaign and the right targeting, in combination with a solid digital and conversion strategy, can deliver serious results.

San Francisco Market Expertise

Our understanding of San Francisco bay area media, demographics, and market strategies run deep. If you are looking to tackle the San Francisco market, we are the team for you.

Multi-Channel Capabilities

Buyers move seamlessly between traditional and digital mediums, and across earned, owned and paid media experiences on their path to purchase. The prototype agency must work across channels, and that’s exactly how we’ve built Alaniz.

Conversion-Centric Web Design

A company’s website is critical for converting leads and measuring results from advertising. With this in mind, Alaniz plans, designs, and develops beautiful websites that get results.

Results. Results. Results.

And not just results – measurable results. Our job is to produce leads and to nurture them through the customer lifecycle from Lead to MQL to SQL. Through closed-loop analytics, we track everything back to its point of origination, attributing credit and adjusting as needed to maximize results.

Strategy

Branding

Advertising

Digital Marketing

Web Development

Public Relations

Drive traffic with advertising. Convert and track with your website.

We set out to create the prototype marketing agency, built on a foundation of Agile process, inbound perspective, cutting-edge technology, and an amazing team of hybrid professionals. Let’s join forces and make it happen for your business.

Programmatic Buying is Transforming the Television Advertising Market

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In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes. So what is it? Programmatic buying refers to an automated way of transacting media using a platform in which buyers and sellers of advertising space can then bid for that space. The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains…
Paid Advertising

Why Your Paid Ad Campaign Isn’t As Successful As You Had Hoped

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In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing amount of advertisers looking to the Google Search Network and social media advertising channels to seek out new business. Although these can seem like a promising resource for quick growth, it might not be the first place you should start. One of the issues in starting with paid advertising, especially if you’re a new company, is your brand awareness. Brand awareness is the extent to which consumers are familiar with…
fb-and-sales

How To Use Facebook Dynamic Ads Drive In-Store Sales

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In recent months Facebook has been honing its ability to serve ads to people based on their locations, now enabling retailers to advertise local in-store products and promotions to nearby shoppers from their online catalogs. These new ads are called “dynamic ads,” and they don’t  just offer national or global products to shoppers when they’re near a store, they allow individual stores to let people know what’s available now. Like Google, Facebook recognizes that when someone is searching for something local, they want local information. “Many retailers already use Facebook ads to promote their in-store products, but until now it…
Web Traffic Alaniz

Download the Alaniz Guide to Generating Website Traffic, Leads, and Sales

Clients We’ve Worked With

LiteON
GuideSpark
Ace Hardware
Central Garden & Pet
Larkspur Data
Dominican University of California
Joslin Diabetes Center