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Getting found online is still a key to success for most businesses as buyers continue to go online before contacting suppliers. Poorly implemented SEO or worse, content that is penalized for violating search engine ranking criteria, can cause severe damage to businesses.

The State of SEO

Search engine optimization has matured a great deal in the past five years. Gone are the days when keyword-stuffed press releases improved search engine rankings. Keywords alone, even in legitimate content, are not enough to earn the trust of search engines. New, more important factors like site speed, mobile experience, page layout, functionality and how your content aligns with searcher’s intent are far more important.

On and Off-Page SEO

Here are some of the SEO best practices that you need to know and need to use on your website, as well as mistakes to avoid, in order to earn the clicks your business deserves.

Content Matters

Search engines have refined their ability to analyze content and can identify relevance and quality based on algorithms and on user behavior. Having great content has never been more important.

SEO and User Experience

Search engines have developed sophisticated algorithms to measure how pleased users are with the experience that your website delivers. Bounce rates, visit duration, and click throughs all factor in. Learn what you can do to align your site and content with what users want.

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SEO and Performance Optimization 

Website performance is increasingly important to search engines. Page speed, page layout, menu organization and content clarity–even how your site is coded–are factors search engines measure to determine search rankings. Here’s what you need to know.

SEO and Mobile Friendliness 

Mobile search eclipsed desktop search in 2015, and Google famously shifted its SEO algorithm to reward mobile friendly sites. That trend has only accelerated and mobile optimization has become more important and sophisticated. Learn how it works and what you need to do.

Get Started with an SEO Audit

Our SEO Audit will help identify what is affecting your search engine ranking, identify how effective your web pages are at attracting visitors, and give you insight on changes needed to increase quality traffic.

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