The Corporate Executive Board released survey results that indicate customers are delaying their contact with sales people until they are well into the middle of the sales funnel. As a result of this, marketers now need to address the middle of the funnel with the right messaging strategy, customized to…
Larry LevensonNovember 22, 2011
Since late 2004, Google has periodically changed its search algorithms to provide better experience and more relevant results for Google search users.
Larry LevensonNovember 21, 2011
MarketingSherpa asked nearly 1,000 B2B marketers to identify which website design, management and optimization tactics were very effective, somewhat effective or not effective.
Larry LevensonNovember 16, 2011
Inbound marketing is becoming accepted by marketers in SMB companies, across a wide variety of industries. Any company that needs to educate a prospect to turn them into a customer, and that understands the traditional "sales funnel", will gravitate naturally to inbound marketing. Inbound marketing is a race to the…
Larry LevensonNovember 14, 2011