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Branding

Why a Personal Brand is Important: 5 Tips for Women in Business

In building your career, nothing is more important than your personal brand.  When you think of powerful women like Oprah, Rihanna, or Gwenyth Paltro, you can’t help but to think of their personal brands. Yes, they have strong business ventures, but the culture they have created and the purpose behind their companies started with them.    Before their companies were established, they distinguished their purpose and created a message that connected with others, separating them from the pack. They live their brand everyday. We knew Oprah as the independent altruistic leader, Rihanna as the “bad gal,” and Gwenyth as the…

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