Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the…
Jared KlebanowJanuary 9, 2020
Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving…
Jared KlebanowOctober 25, 2019
As a platinum partner, Alaniz joins an elite group of agencies certified to manage and optimize HubSpot for it’s users.
Jared KlebanowOctober 1, 2019
The joint Alaniz-HubSpot event will feature high-level speakers and informative sessions on how to leverage HubSpot software to achieve business growth.
Jared KlebanowOctober 1, 2019