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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Sales and marketing teams in many companies are locked into a kind of cold war--sales doesn’t think marketing hosts swanky events and spends big bucks on creative campaigns; while marketing thinks salespeople are over compensated and…

You could say that HubSpot wrote the book on software sales training. The company’s Chief Revenue Officer Mark Roberge wrote one, called The Sales Acceleration Formula. In the book, Mark documents how he used data to come up with a solid predictor of a salesperson’s potential and performance. Top 5…

“I’m so glad I found you.” Those are the words that companies want to hear from customers when they make a purchase. Customers are paying for your product or service because it helps them solve a critical personal or business problem. The value you deliver far exceeds the price that…