For many prospective customers, your blog will be their first introduction to your company - that is if they find your blog in the first place. Sure it's possible that people may run across your content on social media or if you're really lucky a share from a colleague. But,…
Larry LevensonNovember 5, 2015
How many times do you check your email per day? Did you know, according to research conducted by Gloria Mark at the University of California at Irving, that that number is 74 times per day? At first that number may sound ridiculous and exaggerated, but take a second to think…
Larry LevensonNovember 3, 2015
B2B buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. The rise of Google as a common verb has flipped the traditional buying cycle on its head.
Larry LevensonNovember 2, 2015
What can marketers do to help enable sales teams sell better and more effectively? This is the question that brought nearly 70 marketers and salespeople together for InboundPHX, a quarterly marketing educational event. September’s session was “Empowering Sales Performance: Giving Sales What They Really Need!”
Larry LevensonOctober 30, 2015