What can marketers do to help enable sales teams sell better and more effectively? This is the question that brought nearly 70 marketers and salespeople together for InboundPHX, a quarterly marketing educational event. September’s session was “Empowering Sales Performance: Giving Sales What They Really Need!”
Jamie Glass, VP of Marketing & Sales Operations at Welocalize, believes that “marketing works for sales.” Therefore, she continued to explain, marketing has to think more like sales and be more customer-facing. This is a pretty different mindset from most people in the marketing industry. This mindset, however, was the start of a very successful case study for her company.
“The best wins come from when you collaborate with sales,” Glass says. It’s impossible to build a relationship with your clients and the community if you’re not out meeting people and attending events, working hand in hand with sales. Get the slides here.
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