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InboundPHX Presents: Sales & Marketing Working Together, a Case Study

By October 30, 2015June 30th, 2023Uncategorized

What can marketers do to help enable sales teams sell better and more effectively? This is the question that brought nearly 70 marketers and salespeople together for InboundPHX, a quarterly marketing educational event. September’s session was “Empowering Sales Performance: Giving Sales What They Really Need!”

Jamie Glass, VP of Marketing & Sales Operations at Welocalize, believes that “marketing works for sales.” Therefore, she continued to explain, marketing has to think more like sales and be more customer-facing. This is a pretty different mindset from most people in the marketing industry. This mindset, however, was the start of a very successful case study for her company.

“The best wins come from when you collaborate with sales,” Glass says. It’s impossible to build a relationship with your clients and the community if you’re not out meeting people and attending events, working hand in hand with sales. Get the slides here.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.