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Alaniz Marketing Celebrates 10th Anniversary in New Office Space

Alaniz Offers Free Marketing Boot Camp and Office Incubation Space

Novato, Calif. – May 17th, 2018 – Alaniz Marketing celebrates ten years in business at their new office space, 7250 Redwood Blvd in conjunction with the local Novato Chamber of Commerce and with live music, food, drinks and fun.

Since their launch in 2008, Alaniz Marketing has taken a unique approach in growing their business and credits their success to the foundation of inbound marketing and helping companies succeed in the digital space.

Alaniz Marketing provides cutting edge strategy, technology, and cross-channel marketing execution built to drive high-value customers to businesses and sales funnel. They help companies win while remaining authentic and true to their mission of sound business strategy and in-depth multi-channel marketing expertise.   

Due to the rise in the use of search engines, buyer behavior has shifted. Consumers educate themselves online, which requires sales to adapt their strategy in order to be successful in acquiring customers. Inbound marketing is a crucial part of this approach and finding qualified marketers for our company was a challenge. In 2017 Alaniz launched a free, six week Inbound Marketing Boot Camp to help recent graduates, developing professionals, and transitioning professionals prepare to enter the world of marketing.

The bootcamp is a hybrid program combining independent online studies and weekly face to face meetings at the Alaniz office. By understanding buyer behavior and learning how to engage shoppers as they search for solutions, boot camp participants will gain valuable new skills. Upon completion of the course, participants will understand the basics of inbound marketing and earn an Inbound Marketing Certification from HubSpot.

“We want to make a contribution in every aspect of our business,” says Andrew Erickson, Managing Partner at Alaniz, “and the boot camp allows us to help nurture young minds and provide them a skill set in marketing that gives them real life marketing knowledge and skills valuable to businesses.”

Alaniz has also announced their latest initiative, a coworking and business incubation space for north bay startups and growth businesses.

“When I started Alaniz Marketing, we began with two offices in a shared environment,” said Roxanne Alaniz, principal and founder of Alaniz Marketing. “Over time, the agency grew and we took over more and more space, one office at a time. Fast forward ten years, we had the chance to take over premium Novato office space with an open floor plan and the space to help start up businesses to have the same opportunity I had ten years ago.”

The Alaniz coworking program provides more than desk space for rent. We are creating an environment for a select few start-ups to have marketing support and nurturing energy while growing their business.  

We’ll also plan to open access to the larger business community to our programs including a speaker series and discussion forums featuring bay area sales, marketing, finance and business professionals.

For more information contact Alaniz Marketing at 415-892-5252 or visit

About Alaniz Marketing

Alaniz Marketing was founded in 2008 to help companies enter and prosper in the world of digital marketing with a full suite of services including website development, advertising, inbound marketing, public relations, lead generation, and more.