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How To Build A Sales Engine

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Webinar: How to Build a Sales Engine

Join us for, “How to Build a Sales Engine,” a two part webinar series!

Learn the insider insights from one of the best sales organizations in the world – HubSpot – as our hosts, Andrew Erickson @ Alaniz Marketing and Guillaume Delloue @ HubSpot cover foundations of building a killer sales organization and walk through how to leverage the very best in CRM and sales technology.

Part One: The Theory – Learn the foundations of building a modern sales organization, including an intro to RevOps, how to structure your sales team, and how to develop your sales process.

Date: June 20, 2024
Time: 11 AM Pacific / 2 PM Eastern
Where: Zoom

Part Two: The Application – See theory in action, taking a peek into the latest in HubSpot CRM and sales enablement technology. Whether you use HubSpot or not, you’ll want to see this!

Date: June 27, 2024
Time: 11 AM Pacific / 2 PM Eastern
Where: Zoom

Register once, we’ll send both Zoom invites! 

***Please open the invites and make sure to add them to your calendar.***

Claim your spot!


Will this be relevant if I don’t use HubSpot?

Absolutely!  The first session is all theory, so it is 100% technology agnostic.  The second session will get into HubSpot CRM and will illustrate ideas and processes that you can  take back to your CRM.  It will also demonstrate several of HubSpot’s free features and tools that can be leveraged along side your current solutions.

Is this webinar relevant for B2B / B2C / B2G / E-commerce?

This webinar is best suited for companies that engage in an active sales process – so whether you’re selling into businesses, consumers, or government – if you’re engaged in sales it’s going to be valuable.

If you’re running an e-commerce business and have interest in HubSpot, we’d love to know about it.  HubSpot is AMAZING for E-commerce and integrates with WooCommerce and Shopify very powerfully.  We’d be happy to cover this topic on a one-to-one basis or on a future webinar if there is interest – please email to let us know.

What if I don’t have a sales team? 

That’s no problem!  Our Theory session will relate to a solo-executive all the way up to a fully developed enterprise sales team.  Come learn what the big companies are doing and how you can scale it to create leverage and efficiencies for your team, no matter what size.

Can I invite my team?  Or colleagues outside of Pinnacle? 

Yes, absolutely!  The Zoom webinar does require each participant to register, so please forward this registration page to each person to register individually.

(Please note that registering multiple people from the same device will overwrite your profile in the CRM and invites may not get to the intended recipients.)

Can I attend just one of the webinars?   What if I can’t make both dates?

That’s ok!  We built this as a two part webinar due to the amount of material and division of theory vs application.  While the sessions do build on each other, each can fully stand alone as well.

Can Alaniz help me get started with HubSpot? 

Absolutely!  We are happy to jump on a call to advise on the best plan for your situation and to assist with terms and pricing.  We also offer one-to-one onboarding and training services, as well as group coaching.  Just shoot Andrew an email via if interested.

How can I get in touch before / after the webinar? 

Please feel free to reach out anytime.  You can reach Andrew via or Roxanne via